[ That reference is one Sherlock doesn't understand because it is the first time anyone has said that to him. He furrows his brows, knowing he's missing something but not sure asking would be worth it.

Also, he's not fictional! He's right here! ]

That unique shop with the monthly rotating rewards products has a stock that remains no matter the month. I am still testing its effectiveness, which has thus far proven to be better than I could have hoped.